We Are Flowell

Flowell is the place for people who value their health and wellbeing. We are a diverse community that’s raising the bar in wellness.


Increasing access to wellness education for everybody, everywhere


Creating innovative technology to support our community in living well


Supporting the transformation of yoga and wellness instructors into leaders in wellness

We Have Values

These eight pillars represent the foundation of our community.

Fuel Passion

We aspire to fuel your passions

Uplift Underrepresented

We uplift the underrepresented and amplify respect and belonging

Create Experience

We create experiences that help you find joy

Inspire Confidence

We inspire confidence in ourselves and each other

Find Clarity

We help you find clarity throughout your wellness journey

Community Integrity

We are all caretakers of our community’s integrity

Listen to Learn

We listen to learn and iterate to elevate

Empower Potential

We celebrate acceptance and empower your unique potential

Meet Flowell’s Leadership Team

Get to know the founders of Flowell!

Taylor Stull

Co-Founder & Chief Executive Officer

Team leader and project manager with 5+ years building digital health and wellness products.

Michael Sheehan

Co-Founder & VP of Sales and Partnerships

Experienced sales lead with 5+ years leading health and wellness startup businesses.

Ayana Frierson

Co-Founder & VP of Brand and Marketing

Marketing and community building expert with a decade of experience and a 500HR yoga teacher certification.

Mathew Hudson

Co-Founder & Chief Operating Officer

Experienced entrepreneur, operator and growth scientist for tech and eCommerce businesses.